Dog Dad on a Digital Mission
What I Do; My Skills at a Glance
I specialize in content strategy and SEO, crafting blogs, press releases, and web copy that not only rank well in search engines but also generate qualified leads that support sales teams and drive revenue. My approach is grounded in data-driven marketing, where I use tools like SEMrush, Ahrefs, and Google Analytics to track performance, refine strategies, and deliver measurable results. Over the years, I’ve conducted countless content audits and on-page optimizations, helping brands strengthen visibility, engagement, and lead generation across their digital platforms.
In addition to strategy, I bring strong experience in collaboration and leadership, from managing editorial calendars to leading workshops that align teams on scalable marketing initiatives. I thrive at the intersection of creativity and analytics, where compelling content meets precise, results-focused execution.
My skills include SEO strategy and keyword research, ensuring that every piece of content is targeted, optimized, and impactful. I am also experienced in content writing and editing, tailoring tone and messaging to different audiences and industries.
On the technical side, I leverage performance analytics and reporting to guide decision-making and demonstrate ROI for campaigns. Beyond content and SEO, I have novice design skills and practical experience in building web pages, allowing me to bring ideas to life visually and structurally. I’m comfortable working in content management systems such as WordPress, HubSpot, and Salesforce, with hopes of streamlining workflows and maintaining quality.
Finally, I bring hands-on expertise with leading marketing tools like SEMrush, Ahrefs, Screaming Frog, Yoast, and Canva, making me well-equipped to handle both the creative and analytical sides of digital marketing.
About Me
Too Many Line Changes to Count
I’ve been coaching with the Knights at AZ Ice Gilbert for 12 seasons, which basically makes the rink my second home. Hockey has given me the chance to teach the game I love and watch players grow into not just great athletes, but even better people. I’ve been lucky to coach some seriously talented kids—though they’ve probably taught me just as much as I’ve taught them. At the end of the day, it’s all about the memories, the laughs, and maybe the occasional bad line change.
Mets, Jets, Bikes, and Rocco
When I’m not optimizing content and SEO strategies, you’ll likely find me at the movies or catching a live concert. I’m a die-hard Mets and Jets fan who somehow still believes “this is our year.” I hit a workout at F45 seven days a week, and in my downtime, I love restoring old beach cruisers. Born in New York, now living in Arizona, I’ve got the travel bug and love exploring new places whenever I can. Most importantly, I’m a proud full-time dog dad who thinks four paws make life a whole lot better.